You can use resale rights to find a way to charge more for your own info product. One way that you can do this quickly and easily is to include other, complimentary products with your info product, to form a complete package. This way, you are not just selling an info product, but rather, a complete course!
Most resale rights products come with their own pre-made websites. Although this may sound excellent to beginners, it has one drawback. Everyone is trying to promote the product by the same website! So, be a small different. You have 2 choices here. You can either start your own website for the product (more on this later), or, try to locate products that do NOT have websites made for them AND do not normally come with resale rights. Your product will stand out because it is not selling the same thing as all of the other sites.
You can also use resale rights to bring new life to an ancient product. Simply contact the authors and question if you can use excerpts from their product in your own. For example, you could find 5 products on copywriting. Contact the authors and tell them that you are working on a new book on copywriting. You want to credit them as an expert in the field and use a part of their work. They will probably be more than pleased to allow you to do this. Most resale rights products are considered “ancient” with about 3 to 6 months of being sold with rights, so this must give you plenty of products to choose from.
Need a few more thoughts?
How about this … Sell your own info product that you made in the prior chapter from a website. Include a correlated, complimentary package of products with resale rights as a one-time offer. Or, use it as a back end offer on your thank you page. Not many people reflect about putting a second item up for sale on the thank you page, and they are missing a perfect chance. Reflect about it! You already have the sale in the first place – the customer might even still have his credit card in hand. Why not try to sell them something else right then and there? There are a ton of ways to be creative to profit from your thank you page.