Newbies’ Guide to Niche Marketing
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Creating Your Info Product

Whether you choose to start an ebook yourself, or hire someone else to write your ebook or program your software, you will still need particular tools to place your product together. If you are writing an ebook, you will need to consider what format you deliver it in. There are a few different standards out there.

Many ebooks come delivered in a compiled version. What this means is that you start the ebook by putting each chapter onto its own html page. You then place all of the pages in a single folder on your server. Then, brilliant one of the many ebook compiler programs and use it to compile the ebook.

In selecting the software that you choose to use as your compiler, choose whether you want to make your book brandable or not. A brandable book is one everywhere you allow your reader to either pass the book out for free, or one everywhere you provide your reader with some form of redeployment rights.

To encourage the reader to redistribute your ebook, you allow the reader to include his or her own name and usually URL in the ebook. If you would really like someone to work at redeployment, consider including brandable affiliate associations as well. These are things that you must carefully plot out when putting your ebook together.

Another format you can use for your ebook is the Adobe PDF format. There is no need to buy an pricey Adobe product to do this. You can obtain a fantastic small tool free of charge. It is called PDF 995 and its companion product, PDFEdit 995. You can get it at:

http://www.pdf995.com (make sure you get both downloads!)

This is the tool that I use. Here’s how it works. Download all of the separate gears to PDF995. Then, install them on your computer. Once they are installed, open up your ebook in whatever program you used to start it (usually Word or WordPad). Next, brilliant “Print”. Hit the print button. This will cause a new window to open, prompting you for a file name. Brilliant a name for your ebook file and hit Save. If you are by the free version of PDF995, a small ad window will open. Don’t worry – this only happens when Making a PDF file ,.. your readers will never see the ad.

Immediately with you have printed the file, you will need to open PDFEdit995. Again, you will see a small ad upon open. Once inside, this is everywhere you can add features to the last file that you printed. You can do things like add page numbers, make hyperlinks clickable, add comments, add bookmarks, etc.

The PDF995 suite of tools is very useful in making info products. The price is certainly right as well! I would urge by PDF995 for all of your ebooks. You can even make brandable PDF files with a small tool called Simple PDF.

You must also be aware that you must NOT use DOC (Word) files when distributing an ebook. This is to protect the security of your work. (The only time that you would want to distribute an ebook in DOC format is if you were transferring private mark rights to your purchaser.)

Here’s the reason. You want to make it as hard as possible for your reader to steal your valuable, intellectual material goods. You’ve place a lot of time and effort into your info product. It would be a shame to have it stolen. The harder you make it for someone to steal from you, the less it will happen. In fact, you must even consider disabling the right click function in your PDF paper as well. This doesn’t prevent people from copying the text, it just makes it more hard.

Posted by audreyly February 9, 2010 under Niche Product Creation.
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