Newbies’ Guide to Niche Marketing

Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (e.g. look, here is my picture taken with Mike Filsaime)

Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.

One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s E-mail over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject. You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

Use the video-sharing sites to gather videos (well, their embed codes) and create niche video sites (or blogs)!

You can use these “metasearch” engines to search multiple video sites at once:

http://www.clipblast.com
http://www.everyzing.com
http://www.ovguide.com
http://www.metatube.net (Adult Warning!)
http://www.vidsea.com

Once you have the embed codes, you can add them into your website (or blog) and then … madness … Monetize Your Site!!!

Monetize with:

AdSense or other contextual advertisements
CPA Offers
Clickbank Offers
$7 dollar offers
Your own products

And/Or – create your own videos, upload them to various video sharing sites, use their embed code and create your own niche site … once again, monetize with the above!!

If you have your very own E-product, you can easily submit your product to a high-traffic membership site that provides quality content.

The concept is also similar to blog and article contributors except that it takes it up a notch to E-book creation.

The nature of these content membership sites requires new content to be added in from time to time.

What better way to get your own product in front of the eyes of thousands of resellers and Internet marketers who can’t wait to sell YOUR product for their own profits (assuming that your product has resell rights to it of course).

The Members Are Your Resellers

If your E-product has master resell rights or unrestricted private label rights, you can be sure that your products will be all over the Internet in no time.

Resellers are always looking for products with a complete sales letter to it. If you have drafted out a sales letter that converts well, you can be sure that a lot of resellers will ‘cut-and-paste’ your sales letter and your E-book and sell it to their mailing list.

The same goes for certain PLR products as well.

The most important thing for you to remember is this – your books must constantly lead the readers to your websites.

Your links must be placed strategically in the E-books and as your E-books are duplicated all over the Internet, you can be sure to drive plenty of new visitors to your website – even if they are not in your circle of influence!

Talk about your experiences online and offline. If you’ve run an offline business before, use it to establish your credibility as a business builder. If you’ve been in sales and marketing before, use it to establish your credibility as a copywriter.

Show them screen shots of how much money you’ve made online (or checks you’ve earned). If you don’t have any of these, use photos of well-known marketers you’ve taken pictures with (e.g. look, here is my picture taken with Mike Filsaime)

Let others tell the story. It would be better to let others sing your praises – especially in the form of testimonials.

Use E-courses To Build Credibility Over Time

People may not be impressed at the first glance. Sometimes, it takes a few E-mails for people to recognize your capabilities.

One of the ways you can build your credibility over time is to write an E-course or a newsletter that will be sent to your subscriber’s E-mail over a period of days or weeks. It must be something educational – something that will establish you as an expert on the subject.

You can configure your autoresponder to send an E-course once everyday, every two days or a weekly newsletter. So long as the subscriber reads your educational material over a period of time, you can slowly work your way into the heart of your subscriber and stamp a firm impression in their minds.

One of the best ways to build relationships with your subscriber is to strengthen the rapport between you and your customer.

Here are a few ways to achieve that:

Keep in touch with your mailing list often. Don’t mail them only when you need to promote a product.

Ask about their needs and concerns. Use questionnaires and get them involved. Ask them what they want you to provide for them to help them with their Internet marketing business.

Send them gifts sometimes. It could be in the form of free reports, blog templates, graphics or even free membership access!

Be personal. Let them see your human side or your personal life. It sure beats dry, stale E-mails that talk about product launches all day.

Be educational. When you impart something of value to your subscribers, they will see you as a teacher and listen to what you say. This will come in handy when you want them to ‘listen’ to you and buy whatever you are selling.

E-mail marketing is one of the fastest ways to leverage on the Internet. Because all you do is compose an E-mail, customize it to suit the reader (their first name or last name), and click the broadcast button to reach thousands of people instantly!

E-mail marketing is highly scalable. Unlike an ‘offline’ business where the more customers you have, the busier you are, in E-mail marketing, it is much easier because regardless of the size of your mailing list, whether it is 100 or 10,000, all you need to do is click broadcast and everyone on the list gets notified – all for the same effort!

E-mail marketing is highly targeted. One of the reasons why E-mail marketing is highly effective at getting sales is because the recipient of the E-mail gets a kind of ‘in your face’ promotion. You are marketing directly to the customer through their PERSONAL mailbox. Not only will you grab their attention firmly, they will tend to respond with the right buyers mindset because they are marketed to directly (unlike other advertising where the buyer might not be in the frame of mind to buy things).

E-mail marketing is personal. Autoresponders allow you to customize the E-mail in such a way that it allows you to connect with the subscriber individually. The more personalized your E-mail, the better the result (treat it as though you are writing to your best friend).

You can automate many tasks with your autoresponder. For every new opt-in subscriber, you can time your E-mails for you build a relationship with every new opt-in subscriber – what to send to them, when to send it to them and the frequency between each E-mail.

E-mail marketing acts as a good pre-sell. You might not be able to cram a sales letter into your E-mail, but at least you can pre-sell your subscriber and lead them to your blog, sales letter or website to check out what you have to offer and set them in the right frame of mind before they evaluate what you have to offer.

A signature on the forum is something like a P.S. at the bottom of a forum post and it used as an advertisement for any website you are promoting.

The signature is automatically inserted into some emails but it works very well in high traffic forums as well.

This is one of the best sources for free traffic that you can utilize. Here’s how:

Write a one-liner description about yourself and place the URL of your site right beneath it.

e.g. Jimmy Sloth – Internet marketer and free traffic expert.
http://www.jimmyslothmarketingtips.com