Newbies’ Guide to Niche Marketing

You might be asking—why wait until this step to create my headline and subheading? The answer is simple—you need the outline before the title so you know what your product really covers. For example, if you want to write an ebook on email marketing and you think up a title called “Profit Pumping Emails” and a subhead called “email templates that will have your list subscribers opening their wallets” and then you create an outline and decide the best content you can create is a 6-step formula for how to capture subscribers and then follow up with email, the original title and subject don’t fit the content.

By making the outline first, you crystallize what you are providing for value, and then you can make a title that fits.

Another important point about your headline is to make sure you take the time to write it so it sounds persuasive and creates interest and/or curiosity. The title “How to write follow up emails” just doesn’t inspire people to grab for their credit card. On the other hand, “Creating follow up emails that suck up cash like a vacuum” just has a lot more power in it. Use action words and words that create an image in the reader’s mind. And create a slightly longer subhead that explains your product in greater detail. (See the title & subhead for this ebook as an example!) For more help, browse online in Clickbank to see the top sellers and what their title’s look like.

Perhaps the most important step in the process of creating PLR info products is to develop a simple outline of
exactly what your product will include. This is key because it forces you to think through the entire product and make sure you have enough content, that it flows logically and will make sense to users, and that you have structure to follow when putting it together. Here’s an example:

Outline for Instant PLR Author:

I.Intro: Why Create PLR Products
a.Huge demand = big profits

II.PLR Product Creation as a Process
a.The system is key to maximizing profits

III.PLR Product Creation Steps
a.Steps of the process
1.Decide topic
2.Create outline
3.Choose title & subhead
4.Decide format
5.Write copy
6.Add visuals
7.Create rights page
8.Compile finished product
9.Brand/secure product
10.Create eCover
11.Write sales page

IV.Tools for Creating PLR Products
a.image sources
b.compilers
c.ecover creators
d.audio/video creators

V.Marketing & Promotion
a.Ways to promote your product
b.Different sales strategies
c.Adding backend

VI.Other Resources
a. tools & products to help

So you can see the power of an outline. It is very clear what topics to cover to create a complete product. I know when it’s complete it will provide value to readers and it follows a logical pattern. I also know what areas I need to research and what areas I already know.

The first step may seem obvious, but don’t be fooled. If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you. But there is more to it than that.

To pick your topic, there are 2 main points to keep in mind:

1)Pick something you are familiar with or are willing to research. No matter how eager people are to buy a product, you cannot create one that contains any real value if you lack in depth information or inside knowledge about it. If you don’t know, you can always research but keep in mind that will involve many additional hours.

The first step may seem obvious, but don’t be fooled. If you’ve seen any products about ebook creation, no doubt that choosing a topic is not a new idea to you. But there is more to it than that.

2)Pick a topic that others are motivated to pay to learn more about. It’s not enough that people are interested in your topic. I’m sure an ebook about the different uses of Lima beans would be an interesting read, but it’s doubtful people will actually pull out their wallets to pay for it.

For the first point, only you know what you know. So it might make sense to start by determining which topics are hottest (and most profitable!). There is a trick you can use to find this out in just minutes:

Follow this link and you can enter any search word or phrase to see how many searches are being done on a monthly basis—this is a great way to see how much demand there is and interest in a topic:

http://tools.seobook.com/general/keyword/#results

This step only helps you determine how many searches—it still doesn’t mean those topics sell. But start by finding a highly searched term then look into its selling power in a few ways:

1)Do a general internet search for the topic and see what the top websites are. Are they selling information? What type? For how much? In what format? And how many sites are selling? In this case, the more you find the better—marketers will not put up site after site for topics that don’t make them money.

2)Go to www.clickbank.com and search for your topic to see what info is being sold. Check out www.paydotcom.com also

Once you are sure there is a market and people will pay for your product, search to find as many info products on the subject you can to see how they are presented and what angle each product takes.

It is very important NOT to just create a “me too” product with exactly the same information—make the product your own by have a unique spin. You can add personal experiences to the product to give it a unique touch, you can combine multiple resources to create a more complete product than what is currently offered, or you can take a different approach in explaining it.

The bottom line is, you MUST offer some unique value if you want to author a winner and big time money maker!

The first step in creating PLR products you can cash in on is to understand that product generation is a process—a process that can be followed again and again to crank out big time profitable products.

If you just sit down and start to write an ebook or record some audio, you will have a much tougher time creating something valuable and you may need to spend more time editing and re-editing to make it marketable. Further, when you’re ready to create your next product, you’ll always be starting over from scratch each time.

When you look at it like a process and you follow certain steps every time, you have a formula that can be used over and over to churn out profitable products that are very high quality. Here’s an overview of the process and in the next section we’ll take each step in greater detail:

I’m sure you’ve at least heard the buzz about Private Label Rights products, if you’re not already selling them for profit. There is a very good reason these products are so popular and sell like wildfire…

The #1 Challenge for Internet Marketers is to consistently generate new products and new content to promote and sell.

And why is it the #1 challenge? Because it is very time consuming and costly—you need the subject matter knowledge, ability to organize your thoughts and write well, creativity to design graphics and ecovers, and the tools to put it all together. And, even with all that, it can take 20 full hours or more to create a top quality product.

So the reason is simple—if you can systematically create high quality ebooks and info products packed with useful information that look professional, you can cash in because marketers will literally beat a path to your door and beg you to sell it to them!

So let’s take a look at how you can do it in the next few posts.

I have been hearing stories on how some big marketers are making as much as 6 figures with Azoogle. However, most of these big guns uses PPC which I assume is the fastest ways to make money with CPAs such as Azoogle. I do not want to use PPC for now, so I search for ideas on how to promote CPAs without using PPC. Well, I found this very informative article, that I think will be perfect for anyone who is new to promoting CPA offers. Azoogle is one of the top CPA network, and signing up with them is easy. While many of their offers requires US traffic, international affiliates are welcome to apply. Sign up with Azoogle here.

Here is the article:

Making a Site Focusing on an Azoogle Offer
By David Turnbull

Many people like to incoporate Azoogle offers into their current websites, and not many people look at the fact that they can make a website that is specifically targetted to a certain offer. This article overviews how you can make a “made-for-azoogle” website.

Search Engines
For these types of sites I like to focus on getting search engine traffic, you don’t need much, as long as it is targetted. So forget about PPC or viral advertising (though this could help), and just try to optimize your website for search engines.

Hosting
There is no need to invest in hosting - Azoogle offers come and go, so it’s best to go with a free solution so if the offer is suddenly cancelled you won’t be left high and dry with an uneeded web host account.
For these types of sites I reccommend Blogspot.com - it’s free, completely search engine optimized and its’ extremely easy to make a nice looking site.

Choose your Offer
When selecting an offer for one of these types of sites you need to find one that is practically guaranteed to be around for a long time (long enough to get spidered by search engines at least).
Don’t try to aim for one of those broad markets such as Free iPods, go for something less saturated, something like the previous Xerox HDTV Competition offer.

Making the Site
For this section I’ll be using a previously quite popular offer where users could enter to win a HDTV, awarded by Xerox. It worked really well and would’ve been a perfect offer to use for one of these sites, but was unfortunately cancelled.

- Articles
Sites need content, it’s that simple. Write as much as you can in relation to the offer, or if you are desperate use various Free Articles sites like ArticleCity.com
For a site offering the Xerox HDTV Competition, articles such as:

* Review of the HDTV on Offer
* Profile of Xerox
* Benefits of a HDTV
* Price List of the HDTV on Offer

would be quite good. You want to make your visitors extremely interested in completing the task at hand.

- Refer to the Offer
At the end of each article, and at least 2-3 times on each page, refer back to the offer at hand. Use a standard blue link (#0000ff) to make people know that it is a clickable link. You want people to see the offer.

- Just the One Ad
You dont want visitors going to unrelated offers that they may not be interested in. Just have the one offer advertised and try to target it as well as you can.

If you do not have an Azoogle account, sign up and start earning with Azoogle here.

Become a Giveaway Guru affiliate

Giveaway Guru (www.giveaway-guru.com) is a membership site that has launched a series of successful giveaway web sites. Each of Giveaway Guru’s launches has built on the popularity of the previous site by doubling the number of new subscribers and sales. When visitors sign up for free membership at any of these sites, they see a one-time upgrade offer, which is where the revenue comes from.

Affiliates benefit from a stream of signups and commissions:

Add thousands of subscribers to your list in just a few days by adding your own product to the giveaway.

Earn thousands of dollars in affiliate commissions when your referrals take advantage of the one-time upgrade offer to purchase full membership.

Even if you don’t have products to give away—or if you don’t know how to build a list by capturing subscribers—Giveaway Guru makes it easy to get started by giving you all the tools you need to build a successful squeeze page. And if you don’t have a web site, Giveaway Guru will host your squeeze page so you can start building a list right away.
Viral Marketing Giveaway 2, which launched in August 2006, added over 6,000 subscribers and generated over $4,000 in the first 24 hours.

Unlike other giveaway sites, Giveaway Guru goes on building your list—and generating a revenue stream—month after month.

Using eBay

You can promote and sell anything on eBay. Get started and watch your list grow.

Renting and buying lists—a word of caution

Hundreds of web sites rent and sell e-mail addresses. Successful Internet marketers usually don’t endorse buying or renting lists. Renting or buying lists is an expensive—and risky—way to build a database.

When you rent or buy a list, it’s very difficult to be sure you’re getting opt-in e-mail addresses. In most cases lists that are rented and sold are made up of “harvested” e-mails—the addresses have been gathered without the permission of the owners.

Unless you’re sure that a list is made up of opt-in addresses, your best tactic is to stay away from lists that are sold or leased. If you buy or lease a list of harvested addresses, any e-mail you send to these addresses will be considered as spam by the owners.

Make sure your mailing lists are “clean.” Using an opt-in manager program is the best way to be sure that visitors understand that they are signing up for a newsletter or eCourse. Make sure they understand your privacy policy.

Your Internet business must be built on a strong foundation of permission-based e-mailing. Always beware of rented or sold e-mail lists—they may be in violation of federal and state privacy, permission, and anti-spam legislation.

Free audio or video downloads

All successful Internet marketers know that audio podcasts and video casts are powerful engines that have the potential to drive traffic and generate leads. And you don’t need professional broadcast experience to start creating your own audio and video content.

You can create your own video seminars and workshops using a webcam or digital camera. A program like AudioAcrobat makes it easy to upload audio and video content to your site. Be sure to add audio and video testimonials of satisfied customers to your web site.

When you post new audio and video messages, submit written summaries to search engines to make it easy for potential customers to find you.

HOT Downloads Vault (www.hotdownloadsvault.com) is a giveaway site that builds a free list for you. You can also get over 100 free Internet marketing products at HOT Downloads Vault. How HOT Downloads Vault builds your list:
This site allows you to build a free list by adding your own product to the giveaways. Visitors get your product by signing up for a free membership and joining your opt-in page.

Creating valuable information products is the best way to generate leads and build your list. And the more information products you create, the more visible you will become on giveaway sites like HOT Downloads Vault.
Visit HOT Downloads Vault to learn more about how this successful giveaway site can skyrocket your signups.