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Newbies’ Guide to Niche Marketing

Newbies’ Tips and Resources on Creating and Selling Niche Products Online

Archive for May, 2007...

Filed under hiring ghostwriters

Before you actually decide to hire that ghostwriter, it helps if you can do these extra things. If possible, contact the ghostwriter directly. Get to know him a little. Lots of things cannot be translated over the Internet, but you can figure out a lot in a quick phone call. You may ask questions such as, “Will you be writing yourself, or will you be giving this job to one of your employees?” You have the right to find out such things.

One key that a ghostwriter is good is repeat business. Repeat business indicates that a client liked the ghostwriter’s work because the client came back for more. On the database sites, you can see from the profile page if a client has posted more than one rating for more than one project on that particular ghostwriter. If there are multiple project entries from the same client, smile, and move that ghostwriter to the top of your list.

Another thing to look for: areas of expertise. If your book is on running a house on a tighter budget, and a ghostwriter with good credentials, references, samples, ratings, and some repeat business also has experience writing books about money - bingo. It just doesn’t get any better than that.

Beware of claims to write your book for next to nothing in less time than it takes to get a suit dry cleaned. Now I’d like to mention the writers on the other end of the spectrum. There are some writers who just plain charge beyond the top end for their services. Some are out to take your money, hoping you’ll stumble on their web site, and be dumb enough not to check out the going rate to get an ebook published on a databank site, and you’ll pay their fee schedule, no matter that it’s above industry standard.

Comments (0) Posted by audreyly on Wednesday, May 30th, 2007

Filed under hiring ghostwriters

In addition to ratings, references and writing samples, you may want to also ask that your ghostwriter be fluent or proficient in a particular language. You may even request a native speaker if you like. Do ask, because when you are evaluating bulleted online information like job bids, you cannot always tell who speaks what language fluently. Short bids with line items that are purely factual are easily done by native or non-native speakers. The nature of the online bidding is that short and sweet is better than long and beautifully written. So don’t base much on the bid. Read the ratings, contact a reference, review a writing sample, and request a native speaker. He who speaks a language well and fluently is more likely to write it well and fluently. That’s what you want for your ebook.

Although terse ad responses are common, if you do see any glaring errors in the response to your ad, like a misspelled word or confusing explanations, proceed with caution in the direction of that writer. Give a responder some leeway in abbreviating or being direct. Beyond that, glaring errors in can be an indicator that the responder may not be the best one for your project. Remember, if you wanted to slap a book together throwing grammatical caution to the wind, you could write that yourself. You are looking for a skilled writer who pays attention to details.

Again, beware of responders offering to write you a 100-page ebook in a matter of days. If you want any kind of in-depth coverage or research, this isn’t possible, even for a talented and experienced ghostwriter. These people are trying to steal your business away from bona fide writing professionals. Skim past outrageous ads; don’t waste your time there.

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It’s not to say that an amateur wouldn’t do a good job, it’s just that with experience comes better writing that is faster and more accurate. Even the best ghostwriter cannot perform miracles. He or she will need time to read, study, interview, organize, draft, and revise before getting it to you.

Regarding amateurs, if you think that someone with little or no ebook writing experience would be a good fit for your ebook anyway, then you may be right. Everyone, even a ghostwriter, has to start somewhere. Although he may not have many client ratings on the site, he should be able to get you a resume, some writing samples, and some general business references. If a new ghostwriter is serious, he will have prepared these items. You don’t go to a job interview without a resume in hand, do you? Well ghostwriters that are ambitious and have talent, likewise will be able to show it. Review the resume and writing samples, and contact the references, Then, who knows, you may find that you and he are a great fit. You may strike gold where other potential clients have walked on by.

Comments (0) Posted by audreyly on Wednesday, May 30th, 2007

Filed under hiring ghostwriters

After you place your first ad, within days if not minutes, you will likely have multiple freelancers who have responded wanting to ghostwrite your ebook. You might be tempted to take the lowest bid, but if you are willing to invest only a few extra minutes, you could save yourself from heartache that might follow if all you are looking at is price. You need to find someone who will do a good job, deliver a timely result, and who is at least somewhat pleasant to work with.

First, read all details that each bidder has posted in response to your ad. Look for writers who have verified credentials and who have had positive client reviews at Elance or Guru. Verified credentials are those for which the site received confirmation in official form, such as a transcript or diploma.

Review customer ratings that have been posted on Elance or Guru. This type of feedback will not be available from individual ghostwriting sites, but is readily available on the database sites. Not all clients post feedback after a project because they get in a hurry or forget. But many do. And you can usually put some stake in the ratings because the clients were once in your shoes placing an ad for a similar service in the databank. Therefore the databank clients’ feedback ratings and comments are not irrelevant. Clients’ comments help you see if they were satisfied with the working relationship and also with the quality of the finished product.

For ghostwriting services obtained through Elance, Guru, or an individual ghostwriter site, check out the writer’s references. Don’t just look at a list of names and assume that the longer the list, the better the references. Get contact information, and follow up. Contact the references; that’s what they’re there for. Reference lists and testimonials are only as good as the phone numbers that come with them so that you can confirm that someone was satisfied with the work.
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Comments (0) Posted by audreyly on Wednesday, May 30th, 2007

Filed under hiring ghostwriters

Posting an ad is simple once you have your topic or title selected. You want to include some particulars, but not all of them at this stage. (Once you negotiate terms with a writer, then you will of course put every item that you require into a contract.)

Your ad should include the following items:

  • 1.Short description of the project. A few lines at most.
  • 2.Maximum amount you are willing to pay. Writers can bid lower than this, but they cannot bid above your maximum offering for your project.
  • 3.Date you will close bidding on your project. Close bidding in a few days or a few weeks. Don’t leave your ad lingering on the site too much longer than that, because it loses momentum. Besides, if you are not getting responses you like, you can always place another.
  • 4.Deadline the ghostwriter will have to meet. Give the writer a month or six weeks if you can. But, if you really need an ebook in seven days or less, then specify that.
  • (more…)

    Comments (0) Posted by audreyly on Friday, May 25th, 2007

    Filed under hiring ghostwriters

    While placing your project ad into a large database like one on Elance or Guru and getting competing bids is the most efficient way to find a ghostwriter, there other ways to source for ghostwriters outside this marketplace. You can go directly to any of the web sites listed in the last section of this book. You will need to do your homework, check references, etc. on any of these ghostwriters, just as you would with ghostwriters on the database sites. To find more individual ghostwriting web sites, search the Internet for “ghostwriting service,” or “ebook ghostwriters.”

    If you hire directly, you will save yourself the finder’s fee charged by the database web sites. However, you will not have access to the competitive marketplace and the ranking information from the large sites. On Elance and Guru, after projects are completed, many clients provide some very valuable and useful feedback on their experiences with the ghostwriters they hired. This feedback is available to future clients and people who are placing ads.

    Individuals and companies who provide ghostwriting services but are not bidding for your job through Elance or Guru may charge flat fees, percentages, or per-page rates. Some require partial credit in the ebook. Some of them advertise rates that are rather high compared to the ghostwriter banks, but you may also find some that are comparable, such as www.truetalentmedia.com.

    Talk to individual-site potential ghostwriters online to find out their fees, experience, and such. If one can’t help you, he or she may be able to direct you to someone else in their line of work that can. However you go about finding one of the many ghostwriters that are lurking day and night, for efficiency’s sake, do use the Internet. Post your project on Guru or Elance or both, or initiate contact with an online ghostwriting service. Once you start getting bids from the banks and/or pricing and service information from the individual ghostwriting services, you’ll have decisions to make, that is how to choose a good ghostwriter.

    Comments (0) Posted by audreyly on Friday, May 25th, 2007

    Filed under hiring ghostwriters

    You also may if you wish offer credit to your ghostwriter in your ebook. It’s occasionally a common practice with paper books, and you may do the same in your ebook. I recommend it, because it’s a nice thing to do and will please a good writer who you want to remain on good terms with. Here’s how you do it without flat-out telling readers your book was ghostwritten.

    1) Thank them by name in an acknowledgements paragraph. Don’t mention what exactly you’re thanking them for. Your acknowledgements paragraph can be in a foreward, and introduction, or near the end of the ebook.

    2) Include the ghostwriter name in the byline in an inconspicuous location in the beginning of your ebook. Don’t do this on the cover or in your web sales ad, and don’t make it prominent. In small print underneath “by” Your Name, include the phrase “with Gary Ghostwriter.”

    3) Instead of using “with,” use “as told by.”
    I wouldn’t go as far as to say that giving partial credit is a universal practice, especially with ebooks, but it is done, so you might want to think about it. I do it sometimes, but not all the time with ebook ghostwriters. I decide based on the quality of their work, the possibility of follow-on ebooks, and whether or not the readership would be compromised in any way.

    Here’s why I’m telling you the partial credit stuff: even though it’s something you can offer that is often considered as good as compensation, I do not recommend that you offer it outright on the database sites. Regardless of what other advertisers are offering, only offer partial credit if the final product warrants it. You should implement partial credit on a case by case basis, and never offer it to an unknown writer up front.

    Comments (0) Posted by audreyly on Wednesday, May 23rd, 2007

    Filed under hiring ghostwriters

    On Elance and Guru, most ebooks are outsourced for a flat fee. When I say flat fee, I’m talking about the money you offer to pay the ghostwriter (as opposed to the various percentages and fees taken by the database site). If you choose to, you may, in addition to the flat fee, offer a ghostwriter a per-sale percentage. This is a good-hearted thing to do, since the writer created the work. Even ghostwriters have to live. You are never under any obligation, and most ebook owners don’t offer percentages to their ghostwriters.

    You will be required to use the payment processors on the sites, so that they can take the appropriate percentages, and also so that the writer is somewhat guaranteed to receive proper payment. For example, on Guru, some writers may opt only to receive payments through an escrow plan. By doing so, they require that their clients have the payment available in full in an escrow account. Although actually payment is not transferred until agreed terms are met, the money is sitting in the account, to be paid upon completion. Having the money sitting in escrow builds a writer’s trust in your ability to pay.

    Comments (0) Posted by audreyly on Wednesday, May 23rd, 2007

    Filed under Niche Product Creation

    You may not wish to reveal your one-of-a-kind ebook subject or title to just anybody in what amounts to a classified ad. But you still want to attract competing ghostwriters to your interesting project. Here’s what you can do. Both of the freelance database sites provide a mechanism for you to post some information in your ad that only the paid subscribers can see. This is a good way to go, and you’ll see during your initial browse of others’ ads that many advertisers do this. You’ll see a symbol next to the project listing that indicates some of the detail is locked from public view. Already, portions of the ads are hidden from public view, and extra “locking” reduces the visible portions even further.

    Also, you can be vague in your ad. There’s no need to list your title, ideas of chapters, or even the precise nature of the subject matter. In your ad, you can call your project a “business ebook,” if you like.
    When you hire a ghostwriter, you will of course need to deliver the particulars so that they can do a great job for you. Even then, it’s common to have the writer sign a confidentiality agreement. So, basically, don’t worry too much about someone else seeing your idea before your ebook is done. The threat of an ebook idea or title being stolen is not really that high, although as mentioned earlier, ideas are not copyrighted, so someone could rightfully go running off with your idea. The truth is any reader of your book or related sales web site could swipe your ideas just as easily. Regardless of the risks, try not to deliberate or worry excessively. I’m sure you are busy too, and you have better things to do.

    You may wonder why the ads are made visible to the public at all. The sites make all ads available in partial form so that unsubscribed visitors may, by viewing samples, be enticed to become members. Everyone starts as a browser and needs something to browse before making larger decisions.

    As you browse, you will surely see that invariably, advertisers get some responses that are outrageous. Offers to write a 100 page book in a day for a few hundred bucks. At this stage, just ignore those, and know that regardless of a few sour grapes, overall the system tends to work.

    You can move things along a little in terms of trying to get the type of responders you want. Obviously, offering a legitimate amount of time and pay is one way to attract a good ghostwriter. On Elance, you can peruse the database and select certain writers to invite them to bid on your project. On Guru, you can screen out certain types of people from the list to bid on your project.

    Comments (0) Posted by audreyly on Wednesday, May 23rd, 2007